Best Commercial Real Estate Prospecting Software (2026)

Commercial real estate prospecting software helps you answer two questions: which properties should I go after, and how do I reach the person who owns them? The best tool for you depends on which of those questions is harder in your market, and how much you are willing to pay to answer it.

This guide compares the leading CRE prospecting platforms in 2026 on data coverage, owner contact quality, workflow, and price. Plotzy is on this list, and we build it, so we have marked clearly where we are strong and where another platform may fit you better.

How we evaluated

Every tool on this list was scored against the prospecting workflow end to end:

• Property discovery: can you find off-market parcels by geography, zoning, lot size, and use, not just active listings?
• Ownership resolution: does it show the owner of record, and can it get past LLCs to a real decision-maker?
• Contact data: phone numbers and emails, and how they are sourced.
• Workflow and export: lists, notes, CSV export, CRM handoff.
• Price and contract: monthly cost, per-user terms, and whether you are locked into an annual contract.

Prices come from each vendor's public pricing page where one exists and from current published reviews where it does not. They change quarterly; check before you sign.

The best CRE prospecting software at a glance

1. Plotzy: parcel-first prospecting with AI owner contact lookup

Plotzy starts where CRE prospecting actually starts: the parcel. Search any US market by address, map area, ZIP, polygon, or radius; filter by zoning, lot size, and land use; then pull the owner of record and let the AI contact agent find phone numbers and emails from public sources: Secretary of State filings, business listings, LinkedIn, and people-search data.

Strengths

• Nationwide parcel search with zoning and lot-size filters, built for off-market sourcing, not listings.
• AI-assisted owner contact lookup inside the same workflow, no separate skip-tracing service.
• Folders, notes, saved searches, and CSV export for outreach handoff.
• $180 per month per user, monthly billing, no annual contract.

Limitations

• No debt or mortgage-maturity data and no predictive sell-scoring. If your prospecting keys off loan events, a data-heavy platform fits better.
• No comps or tenant intelligence. Plotzy is a prospecting and site-selection tool, not a research terminal.
• Owner contact lookups are metered: 25 a month on Starter, 100 on Production.

Pricing: $180 per month (Starter), $300 per month (Production) with sub-level zoning filters, map layers, Zoning AI, and more contact lookups. Seven-day free trial with no credit card. Full detail on the pricing page.

2. Reonomy: ownership depth and debt signals at national scale

Reonomy (an Altus Group company) is the incumbent in this category and ranks first for most prospecting searches for a reason: its entity resolution connects properties, LLCs, and the people behind them across 53M+ US commercial properties, layered with mortgage and transaction data and a likelihood-to-sell score.

Strengths

• Best-in-class ownership unmasking through LLC structures.
• Debt and transaction data support event-driven prospecting (maturing loans, long tenure).
• National coverage across all commercial property types, plus API and bulk data for enterprise teams.

Limitations

• Reonomy publishes plans from $500 per month, or from $400 per month billed annually, per seat. That is a meaningful commitment for solo brokers and small teams.
• Contact data quality varies by market; many teams still pair it with a separate skip-tracing step.
• No zoning-first search. It is owner-and-transaction centric rather than parcel-constraint centric.

Pricing: from $500 per month on the monthly plan; from $400 per month billed annually, which includes 1,000 monthly exports. Free trial on request. See our Reonomy pricing and alternatives page.

3. Crexi: listing marketplace with prospecting features

Crexi is a commercial listings marketplace first, the fast-growing answer to LoopNet, with broker tools and a property-data layer on top. If your prospecting starts from active listings and recent transactions (circle prospecting a sale, farming a submarket's activity), Crexi gives you deal flow and basic owner data in one place.

Strengths

• Strong listing coverage and buyer and seller activity signals.
• Free marketplace tier to start; paid tiers add comps and owner details.
• Useful for circle prospecting around recent transactions.

Limitations

• Marketplace-first: off-market coverage and filtering are shallower than parcel-first tools.
• Owner contact data is thinner than dedicated prospecting platforms.

Pricing: the marketplace is free. Crexi Intelligence is reported at $249 per user per month; Crexi Pro and Enterprise Pro pricing is by quote.

4. CoStar: the enterprise research terminal

CoStar is the deepest commercial property database in the US, covering comps, tenants, availabilities, and analytics, and for institutional teams it is often already in the stack. As a prospecting tool it is powerful but heavy: enterprise contracts, per-module pricing, and a research-terminal workflow rather than a list-building one.

Strengths

• Unmatched comps, tenant, and market analytics depth.
• Verified listing and availability data through the LoopNet network.

Limitations

• Contracts are quote-based and typically run to thousands or tens of thousands of dollars a year with multi-year terms.
• Prospecting (owner outreach lists) is not the core workflow; most teams export to other tools.

Pricing: custom contracts; CoStar does not publish prices.

5. PropertyShark: address-level research, strongest in New York

PropertyShark is the veteran address-lookup tool: title documents, ownership records, liens, zoning, and building details, with its deepest data in NYC. For brokers who prospect parcel by parcel in the Northeast, it is a cheap and reliable research layer, though list-building and contact discovery are limited.

Pricing: individual plans are reported from about $60 per month (Pro), with Elite and Platinum tiers above it, billed monthly or annually. Reports are metered per month.

6. Prospect by Buildout: mixed residential and commercial owner data

Prospect by Buildout, formerly ProspectNow, covers ownership data across residential and commercial properties (it cites 51M+ commercial properties) with predictive "likely to sell or refinance" scoring. It is sold in regional and nationwide plans. User reviews on data reliability are mixed, so evaluate contact accuracy in your market during the trial before committing.

Pricing: not published. Regional and nationwide plans are quoted after a free trial.

7. PropertyRadar: county-records prospecting for smaller operators

PropertyRadar builds prospecting lists from county records with strong filtering and built-in outreach integrations (direct mail, calling). Its DNA is residential and small-balance commercial (investors, contractors, local service businesses), but for solo operators working smaller commercial assets it is a lot of capability for the money.

Pricing: Solo $119 per month ($99 per month on annual prepay), Team $249 per month for three users, Business $599 per month for ten users.

How to choose

• You prospect off-market parcels by zoning, size, and use: parcel-first tools. Plotzy if you want owner contacts and exports in the same workflow; PropertyShark if you work address by address in the Northeast.
• Your deals key off debt maturities and ownership events: Reonomy's data depth is worth the commitment.
• You work from listings and transaction activity: Crexi, or CoStar if the budget and research needs are enterprise-grade.
• You are a small team watching cost: compare Plotzy ($180 per user, monthly) and PropertyRadar ($119 solo, lighter commercial data) before signing anything annual.

Whichever direction you go: run the trial against a market you know, pull twenty owners you can verify, and score the contact data yourself. Coverage claims are marketing; your county is the test.

For the workflow side of prospecting, what to do once you have the list, see our guides on finding commercial property owners and finding a property owner's phone number and email.

Frequently asked questions

What is commercial real estate prospecting software?

Commercial real estate prospecting software helps brokers, investors, and developers identify target properties and reach their owners. Core capabilities include property search and filtering, ownership records, contact information (phone and email), and list export for outreach.

What does commercial real estate prospecting software cost?

Entry points range from about $60 per month (PropertyShark) and $119 per month (PropertyRadar) to $180 per month (Plotzy) for individual users, up to $400 to $500 per month per user for Reonomy and quote-based enterprise contracts for CoStar.

What is the difference between prospecting software and a listings platform?

Listings platforms (Crexi, LoopNet) show properties that are already on the market. Prospecting software works the rest of the inventory, the off-market parcels, by letting you search ownership and parcel records directly, then contact owners who are not advertising a sale.

Do these tools include owner phone numbers and emails?

It varies more than any other feature. Some platforms license contact databases, some (like Plotzy) research contacts from public sources with AI at lookup time, and some only provide the owner of record and mailing address. Always test contact accuracy in your specific market during a trial.

Can I use prospecting software instead of a CRM?

Mostly no. Prospecting tools build and qualify your list; a CRM manages the pipeline after outreach starts. Most teams export from their prospecting platform to CSV and work the list in their existing CRM.